Last week there was a lively conversation on Twitter discussing brand marketing in social media and how to meet the need for transparency in that medium.

There was a terrible amount of soulless PR jargon in that previous sentence, but it's over now. Sorry about that.

At any rate, that Twitter conversation turned into a very interesting blog post by Rick Liebling of Taylor PR, featuring commentary from Saman Rahmanian of Crispin Porter Bogusky, Warren Sukernek of Radian6, and myself. Give it a read:

Burger King and the Politics of Social Media Transparency