I cannot intellectually defend the love I have for the song in this ludicrous ad for McDonald's Filet o' Fish sandwich. I'm warning you though, don't click play unless you're prepared to have it stuck in your head for the rest of the day.

What's even happening here? The mounted plastic novelty fish is demanding that the bearded guy give back the sandwich. How did the fish come into possession of the sandwich in the first place? The guy isn't laughing as the fish accuses, either, just sort of smirking. And eating. Clearly we've joined the scene in media res.

Comments

[jakplastic]

clearly the most absurd attempt to explain this ad that i've seen so far. http://keyboardkrumbs.com/2009/03/13/fisher-of-men/