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"using available data".. available from where? The Facebook API?
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welcome to fernandorizo.typepad.com.
I run UK & EMEA digital strategy for Cohn & Wolfe during the day, and I make iPhone games with Hard Six Games in my spare time. Nothing you read here is the perspective of Cohn & Wolfe or any of its clients.
You can email me at fdrizo at gmail dot com.
elsewhere on the web
greatest hits
- app store ratings are broken
6 September 2009 - google reader is all the social network that i need
27 May 2009 - web memoriam 2009: memepool
24 March 2009 - my favorite 2009 super bowl ads etc
2 February 2009 - the ditch button: reverse engineering airbus crisis PR
21 January 2009 - sarah palin fights the future
13 November 2008
You can get SOME data from http://facebook.com/ads/create -- it depends (I believe) on people supplying correct data. Many don't
Posted by: Mat Morrison | 28 August 2009 at 04:23 PM
Regardless, that's just plain sloppy work by Buzzpoint. Citing your sources is basic.
Posted by: Fernando Rizo | 28 August 2009 at 05:46 PM
And for that matter, sloopy on TechCrunch, too, who appear to just credulously swallow the numbers.
Skepticism is a virtue.
Posted by: Fernando Rizo | 28 August 2009 at 05:47 PM
What's interesting of course is that -- when we see this kind of sloppy reporting in an area where we feel comfortable and well-informed -- it's glaringly obvious.
But when we see it in areas where we're less at home (politics, say, or education policy, or foreign affairs) we aren't necessarily able to distinguish that same sloppiness.
I don't think that Buzzpoint or TechCrunch are unique here. That's what's worrying.
Posted by: Mat Morrison | 02 September 2009 at 10:41 AM