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This is a great example of how even relatively brave old media outfits like the BBC still aren't taking advantage of hypertext. This article is literally *useless* without links. News posts are Web documents - why not treat them that way?
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welcome to fernandorizo.typepad.com.
I run UK & EMEA digital strategy for Cohn & Wolfe during the day, and I make iPhone games with Hard Six Games in my spare time. Nothing you read here is the perspective of Cohn & Wolfe or any of its clients.
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13 November 2008
Yeah. Trad media brands are *still* caught up in the stickiness thing and are unwilling to link externally (why should they pass along all that delicious pagerank?)
BBC's better than most.
Posted by: Mat Morrison | 13 October 2009 at 09:59 AM
Mat, did I ever show you this Jay Rosen video about "the ethic of the link"? Perfectly illustrates what you're saying about stickiness.
http://www.youtube.com/watch?v=RIMB9Kx18hw
Posted by: Fernando Rizo | 13 October 2009 at 01:01 PM