I'm quoted in this PR Week piece about BP's measured response to their Twitter account being "hacked". Big brands seem to have learned that kicking up a fuss about being mocked online will generally make things worse.
This week's PR Week video podcast features Dan Sands from Bite Communications and myself talking about the new Twitter Business Center. I've got a bit of a gangster lean thing going on in this video for some reason.
Following on from my post yesterday about Facebook (which I almost, but gladly did not ultimately title "I don't know how to quit you") Tim Whitlock made an interesting conjecture: maybe Diaspora could facilitate the transition away from Facebook by acting as a half-way house of sorts, letting you keep one foot in the Facebook universe and another in your new Diaspora-facilitated exile community.
On Search Engine Land, Danny Sullivan postulated that Facebook's growth has dipped, which we could plausibly attribute to the current privacy flap. The best part of this post is that Sullivan tells us that he straight up asked Facebook to share how many users have cancelled their accounts recently, which is like asking the lobster you're boiling how the water is. Danny Sullivan: you're all right in my book.
In the past Facebook has relented on some points of controversy, like Beacon and the 2009 revision of user terms
and conditions, but those have been minor setbacks on their inexorable
march towards more sharing of user data. Why should Facebook change their tune? No Facebook user revolt has ever resulted in a serious drop in traffic or unique users. If we don't put our money where our collective mouth is then Zuckerberg and Co. have no reason to take us seriously.
Look at Comscore's most recent traffic estimates for Facebook. I'm not a statistician but that doesn't look like an exodus of angry users to me.
So if you haven't quit, you're in good company. I haven't quit, either. I often want to, but as a marketer I'm paranoid that I would be insufficiently in the loop if I deleted my profile. Cowardly, but there it is.
Part of the reason has to be that we've grown to accustomed to having a social network that's pre-loaded with everybody you know. Facebook is basically a utility at this point. I'm legitimately surprised when I meet people these days who don't have Facebook profiles. The best thing Facebook has on its side is inertia.
It shouldn't surprise anyone that Nick Clegg is convincingly ahead in this Facebook UK general elections poll. Facebook (and really the Internet in general) skews younger and more liberal. What's interesting here is how far down Gordon Brown is - given Facebook's supposed skew, it's surprising to see him running behind Conservative Party leader David Cameron.
This poll is about as statistically valid as asking your cat for a weather forecast but if I were a Labour Party operative I'd be a little concerned.
I run UK & EMEA digital strategy for Cohn & Wolfe during the day, and I make iPhone games with Hard Six Games in my spare time. Nothing you read here is the perspective of Cohn & Wolfe or any of its clients. You can email me at fdrizo at gmail dot com.