fernandorizo.typepad.com: links for 2010-05-28

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links for 2010-05-28

Hacked BP Twitter account will not cause major reputational problem

I'm quoted in this PR Week piece about BP's measured response to their Twitter account being "hacked". Big brands seem to have learned that kicking up a fuss about being mocked online will generally make things worse.

(tags: BP twitter pr streisand_effect crisis_management)

Posted on 28 May 2010 at 12:00 PM | Permalink

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welcome to fernandorizo.typepad.com.

I run UK & EMEA digital strategy for Cohn & Wolfe during the day, and I make iPhone games with Hard Six Games in my spare time. Nothing you read here is the perspective of Cohn & Wolfe or any of its clients.
You can email me at fdrizo at gmail dot com.