It's impossible to imagine a publisher who wouldn't want several thousand impressions to add to their inventory on the back of some content that was bought and paid for eight years ago. Aggregators and curators like reddit make this sort of content necromancy fairly commonplace. By hiding behind their paywall The Times have only insulated themselves from little windfalls like this one.
I run UK & EMEA digital strategy for Cohn & Wolfe during the day, and I make iPhone games with Hard Six Games in my spare time. Nothing you read here is the perspective of Cohn & Wolfe or any of its clients. You can email me at fdrizo at gmail dot com.